SportsMEDIA Technology Corporation Enhances Television Broadcasts of March Madness?
SportsMEDIA Integrates Clock, Score & Statistics for Conference Tournaments and
the Final Four
DURHAM, N.C.©¤MARCH 18, 2010 - SportsMEDIA Technology Corporation,
the award-winning provider of graphics, statistics and video enhancement solutions,
today announced that it will provide the underlying technology that integrates and
instantaneously publishes live scores and statistics for more than 100 basketball
games during March Madness. SportsMEDIA¡¯s technology seamlessly tracks and synchronizes
clock, score and statistics for college basketball fans, whether viewing live or
at home, to provide a deeper understanding of the games and the implications of
the athletes¡¯ performances.
SportsMEDIA¡¯s Autograph Clock and Score System captures data from game clocks and
play clocks during the games. SportsMEDIA¡¯s Data Matrix (DMX) Switchboard integrates
real-time in-game statistics with pre-loaded season and career statistics for each
basketball player. The scores and statistics are then redistributed and instantly
published by SportsMEDIA¡¯s Data Distribution & Publishing System for use by broadcast
companies¡¯ graphics systems and by television broadcast talent as they narrate the
game for viewers watching from home. With SportsMEDIA¡¯s help, broadcast studios
can report on every game instantaneously allowing fans to track progress of multiple
games that are being played simultaneously.
SportsMEDIA has been selected by CBS Sports, CBS College, DirecTV, Raycom Sports,
Versus and MountainWest Sports Network as their real-time data and statistics integration
partner for their broadcasts of the conference and national tournaments. SportsMEDIA
will support multiple conference tournaments, including the Atlantic Coast Conference
(ACC), Atlantic 10, Conference USA, Big 10, Pac 10, Mountain West and CBS¡¯ broadcasts
of the NCAA Division I and II tournaments.
According to a recent Unicast survey, 83 percent of fans will watch tournament coverage
on television.
The integration of live basketball scores and statistics from each tournament site
will take place at SportsMEDIA¡¯s Data Operations Center (DOC) in Durham, North Carolina.
The DOC has been outfitted with three levels of redundancy to ensure that game clock
and score information is available on television 100 percent of the time.
¡°SportsMEDIA has served as the backbone for integrating live statistical information
for March Madness for the past 12 years,¡± said Don Tupper, vice president of SportsMEDIA.
¡°Our system goes far beyond just communicating score information. We strive to put
the game in context for producers so that fans can have the fullest, most enjoyable
experience.¡±
March Madness began on March 16, 2010 with the 2010 NCAA Men¡¯s Basketball Tournament.
The national championship is determined as top college teams compete for a position
in the Final Four, to be held on April 3, 2010 at Lucas Oil Stadium in Indianapolis.
The championship game will be held April 5, 2010.
About SportsMEDIA Technology Corporation
SportsMEDIA Technology Corporation, headquartered in Durham, NC, is a leading provider
of graphics, statistics and video enhancement software and services for live television
sports broadcast networks. Founded in 1988, SportsMEDIA pioneered the first real-time
scoring and wireless data system. SportsMEDIA continues to develop and deliver customized
products and services to enhance the production quality and viewers¡¯ experience
of sporting events. The company has won 15 Emmy awards since 1993. SportsMEDIA¡¯s
solutions have been used at the most prestigious sporting events including the Super
Bowl, NBC Sunday Night Football, the Indianapolis 500, the NCAA Final Four, the
Kentucky Derby, ESPN Summer and Winter X Games, NBA on TNT, NASCAR and NHL. SportsMEDIA¡¯s
customers include all major broadcast television companies as well as several regional
and specialty sports networks. For more information, visit
www.sportsmedia.com.
Media Contact:
Patricia Hopkins
SportsMEDIA Technology Corporation
p.hopkins@sportsmedia.com
919-493-9390 x351