SportsMEDIA Technology Corporation Accelerates Fans’ Excitement for Indianapolis 500 Qualifying Races

VERSUS Uses SportsMEDIA's ISO Track™ and GOTO Board™
to Make Qualifying Races More Agile, Informative and Interactive

DURHAM, N.C.─May 21, 2010 - SportsMEDIA Technology Corporation, the award-winning provider of graphics, statistics and video enhancement solutions, today announced that VERSUS will use SportsMEDIA’s technology to make its broadcast of the Indy 500 qualifying races more agile, informative and interactive, building excitement for fans leading up to the Indy 500 race. VERSUS will use SportsMEDIA’s technology to deliver a first ever interactive analysis of the qualifying races from its new IZOD Performance Pit Center on top of a hauler in pit row. On-air talent Jack Arute will utilize SportsMEDIA’s GOTO Board, a custom built 55-inch outdoor interactive touch screen, to guide his broadcast and interactively share with the television audience key information including on-track weather conditions, pole qualifying results, racing statistics, racing technology, the qualifying racers, images from pit row, the start grid and biometrics.

VERSUS will also use SportsMEDIA’s new ISO Track to identify and follow specific cars as they zoom around the track providing images from in-car cameras and aerial coverage of the race track. ISO Track makes it possible for VERSUS to seamlessly integrate dynamic camera images with graphics, real-time statistics and telemetry information. ISO Track’s graphics capabilities also allow IndyCar Series sponsor IZOD to tightly integrate its branding with qualifying race results and associated graphics. Building on its success using ISO Track at the IZOD IndyCar Series race on April 11, 2010, VERSUS decided to incorporate this technology into the Indy 500 qualifying events as well. “SportsMEDIA has the enabling technology broadcasters need to innovate and strengthen sports broadcasts and to support sponsors’ marketing goals,” said Patricia Hopkins, vice president of marketing at SportsMEDIA. “VERSUS and IZOD are to be commended for seizing this opportunity to use new tools during their broadcast and for tightly aligning the IZOD brand with the excitement of Indy racing.”

SportsMEDIA’s Race Services system will be used to support all track activity on television on VERSUS and ABC including Qualifying, Practice, Carb Day and the Indy 500 on May 30, 2010. SportsMEDIA has supported broadcasts of the Indy 500 races and qualifying races since 1995.

About SportsMEDIA Technology Corporation
SportsMEDIA Technology Corporation, headquartered in Durham, NC, is a leading provider of graphics, statistics and video enhancement software and services for live television sports broadcast networks. Founded in 1988, SportsMEDIA pioneered the first real-time scoring and wireless data system. SportsMEDIA continues to develop and deliver customized products and services to enhance the production quality and viewers’ experience of sporting events. The company has won 17 Emmy awards since 1993. SportsMEDIA’s solutions have been used at the most prestigious sporting events including the Super Bowl, NBC Sunday Night Football, the Indianapolis 500, the NCAA Final Four, the Kentucky Derby, ESPN Summer and Winter X Games, NBA on TNT, NASCAR and NHL. SportsMEDIA’s customers include all major broadcast television companies as well as several regional and specialty sports networks. For more information, visit www.sportsmedia.com.

Media Contact:
Mary Hecht-Kissell
PR Strategies
maryhk@pr-strategies.com
919-846-4949