SportsMEDIA Technology Corporation and VERSUS Partner to Deliver Live Tour de France
Broadcast
VERSUS Differentiates and Strengthens
Its Telecasts with SportsMEDIA’s ISO Track™
DURHAM, N.C.──July 8, 2010 - SportsMEDIA Technology
Corporation, the award-winning provider of graphics, statistics and data
integration solutions, today announced that its ISO Track technology is being used
to support VERSUS’ live coverage of the 2010 Tour de France. VERSUS, the exclusive
television home of the Tour de France in the U.S., is using ISO Track to enable
the viewing audience to identify and follow their favorite cyclist from among the
198 tightly packed athletes racing on the 22 teams in real-time. ISO Track also
helps the audience better understand team racing strategies and formations from
a unique, aerial perspective.
Race images are captured using mobile cameras on motorcycles and helicopters. Unlike
other tracking systems, ISO Track does not require any electronics on the cyclists
or in the moving cameras.
VERSUS also is using ISO Track to create a unique, high exposure marketing opportunity
for Radio Shack, with the live video feed and related graphics, to tightly integrate
branding during the coverage.
SportsMEDIA’s ISO Track Helps Broadcasters Differentiate Their Telecasts
Continually seeking to improve the quality of their programming, broadcast companies
are adopting ISO Track to differentiate their telecasts and offer something innovative
to sports enthusiasts. VERSUS was the first to debut SportsMEDIA’s ISO Track at
its 2010 IZOD IndyCar Series race in April.
“As an early adopter of this next-generation technology, VERSUS distinguishes itself
as a progressive broadcaster always looking for opportunities to provide the most
compelling and captivating sports presentation for the viewing audience,” said Don
Tupper, vice president of business development at SportsMEDIA. “We look forward
to continuing our collaboration with VERSUS to leverage ISO Track for a variety
of sports events to benefit the fans.”
SportsMEDIA’s ISO Track system will be used for all 20 stages of the race which
spans 3,642 kilometers. SportsMEDIA has supported broadcasts of the Tour de France
since 2007.
About SportsMEDIA Technology Corporation
SportsMEDIA Technology Corporation, headquartered in Durham, NC, is a leading provider
of graphics, statistics and data integration software and services for live television
sports broadcast networks. Founded in 1988, SportsMEDIA pioneered the first real-time
scoring and wireless data system. SportsMEDIA continues to develop and deliver customized
products and services to enhance the production quality and viewers’ experience
of sporting events. The company has won 17 Emmy awards since 1993. SportsMEDIA’s
solutions have been used at the most prestigious sporting events including the Super
Bowl, NBC Sunday Night Football, the Indianapolis 500, the NCAA Final Four, the
Kentucky Derby, ESPN Summer and Winter X Games, NBA on TNT, NASCAR and NHL. SportsMEDIA’s
customers include all major broadcast television companies as well as several regional
and specialty sports networks. For more information, visit
www.sportsmedia.com.
About VERSUS
VERSUS, the fastest growing sports cable network in the country, prides itself on
super-serving passionate sports fans across all platforms (VERSUS.com, VERSUS on
Demand and VERSUS HD). Now in more than 75 million homes, the network is the cable
television home of the National Hockey League (NHL), IZOD IndyCar Series, Tour de
France, World Extreme Cagefighting (WEC) and Professional Bull Riders (PBR). VERSUS
also airs NASCAR, NBA, UFC, college football and college basketball programming.
The network is home to the best outdoor programming on television and airs original
programs not available anywhere else, including The Daily Line, Sports Soup and
Sports Jobs with Junior Seau. VERSUS, a wholly owned company of Comcast Corporation
(NASDAQ: CMCSA, CMCSK), is distributed via cable systems and satellite operators
throughout the United States.
Media Contact:
Patricia G. Hopkins
V.P. Marketing, SportsMEDIA Technology
p.hopkins@sportsmedia.com
919-493-9390 x351