SPORTSMEDIA TECHNOLOGY CORPORATION ANNOUNCES UMBRELLA AGREEMENT WITH UNITED FOOTBALL LEAGUE AND ITS TELEVSION PARTNERS

Durham, NC (November 23, 2009) SVG - SportsMEDIA Technology Corporation (SportsMEDIA) partnered with the United Football League (UFL) to provide technology for its "Premiere" season. Since the UFL's debut on October 8th, SportsMedia has supported the League's broadcast productions with a clock and score system, virtual graphics, official in-game statistics systems, real-time data interfaces, talent prompter and display systems, on-site support and web distribution.

The UFL is preparing for its inaugural Championship Game on November 27th at Sam Boyd Stadium in Las Vegas. The Championship Game will be broadcast on VERSUS. UFL's games have been broadcast on both VERSUS and HDNet this season.

"SportsMEDIA is proud to have been part of the UFL's "Premiere" season, said Don Tupper, Vice President, Business Development, SportsMEDIA. "The products and services we provided allowed the League to produce all its technology at the level of the NFL and other professional sports. The UFL's commitment to quality and performance is evident in the execution of all of its live broadcasts. We look forward to a long relationship as the League continues to grow."

"We are pleased to have incorporated SportsMEDIA's technology into our production of the UFL games," Their expertise in broadcast television graphics, real-time, official game statistics and data distribution is a valuable asset to us", added Frank Vuono, Chief Operating Officer, UFL. "SportsMEDIA's services have assisted us in creating innovative and captivating programming for all mediums including television and the web."

The United Football League, a new professional league, kicked off its "Premiere" season on October 8th. Featuring high-quality traditional football played by world-class athletes and former NFL coaches, the UFL's "Premiere" season teams include the California Redwoods, Florida Tuskers, Las Vegas Locomotives and New York Sentinels. The UFL's goal is to provide fans with affordable, innovative and entertaining game-day experiences. The UFL's games broadcast live on VERSUS and HDNet, will culminate with a Championship Game on November 27th in Las Vegas. Tickets are on-sale in all markets and can be purchased by calling 877.UFL.2009 or visiting www.ufl-football.com.

About SportsMEDIA Technology Corporation:
SportsMEDIA Technology Corporation (www.sportsmedia.com), based in Durham, NC, is an Emmy Award winning provider of graphics, statistics and video enhancement software and services to producers of live television sports broadcasts. SportsMEDIA started 20 years ago with the innovation of the first ever real-time scoring and wireless data system. Ever since then SportsMEDIA's products and services have enhanced the production quality and the viewer's experience of the biggest events and most valuable properties in sports programming. Productions include the Super Bowl, NBC Sunday Night Football, the Indianapolis 500, the NCAA Final Four, the Kentucky Derby, ESPN's Summer and Winter X Games, NBA on TNT, NASCAR and NHL.

About The UFL
The UFL was developed to fulfill the unmet needs of football fans in major markets currently underserved by professional football by providing a high quality traditional football league comprised of world class professional football players. The UFL serves the communities with pride, dedication and passion, and uphold a leadership role in the development of football worldwide. The UFL provides every fan with an affordable, accessible, exciting and entertaining game experience. The UFL's headquarters is in New York, N.Y. and has satellite offices in Jacksonville, Fla. and Rutherford, N.J. The UFL is led by Commissioner Michael Huyghue, COO Frank Vuono and is being funded by a consortium of private investors. For more information please visit www.ufl-football.com. For group ticket sales, please call 877.UFL.2009.

For more information contact Patricia Hopkins, 919-493-9390 x 351 /p.hopkins@sportsmedia.com or Rachel Gary, 973-477-8439 / Rachel.gary@ufl-football.com

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