SportsMEDIA Technology Corporation Helps ESPN
Pull Off Two New Events at Winter X Games 14
SportsMEDIA Technology Delivers Gratifying Experience
for Winter X Games Attendees & TV Viewers
ASPEN, COLO. - (JANUARY 28, 2010) - SportsMEDIA Technology
Corporation, the award-winning provider of graphics, statistical and video enhancement
solutions, will support ESPN’s debut of two new events, Snowmobile Knockout and
SuperPipe High Air, at the Winter X Games 14 in Aspen, Colorado from January 28-31,
2010. As the official provider of real-time data and graphics publishing for 21
skiing, snowboarding and snowmobiling events at Winter X Games 14, SportsMEDIA’s
technology seamlessly tracks and synchronizes the broadcast of competition results
both at the event and on television.
In Snowmobile Knockout, snowmobile riders who jump the shortest distance in each
round will be knocked out of the competition. In SuperPipe High Air six of the world's
best skiers showcase their talents as they compete in a 30-minute jam session for
biggest air.
SportsMedia creates a competitive advantage for broadcasters by ensuring that live
competition results are published simultaneously at the event and during the broadcast.
This synchronization means that athletes, announcers, attendees and the viewing
audience can react in unison to scores as the live events unfold.
“ESPN keeps the Winter X Games exciting by adding new events and by creating the
best possible experience for fans,” said Phil Orlins, coordinating producer of ESPN
Productions. “We rely on SportsMEDIA to refine our scoring methodologies for new
events and to broadcast competition results to our audiences in a meaningful way.
For more than 15 years, we have tapped into their knowledge and expertise. They
are an integral part of producing this spectacular event.”
SportsMEDIA Technology Corporation has provided graphics, statistical and video
enhancement solutions to ESPN since the inception of the X Games franchise in 1995.
“ESPN does a fantastic job of adding new events to keep the Winter X Games fresh
and exciting for athletes and fans alike,” said Gerard J. Hall, founder and president
of SportsMEDIA. “We are proud to play an important role in producing one of the
world’s most action packed sporting events.”
“Our technology is designed to maximize the entertainment value for Winter X Games
fans,” added Hall. “Whether the fans are at home or at the event, we seek to deliver
the most engaging experience. Our systems go beyond just delivering scores. It’s
more about the fans gaining a deeper understanding of the overall event and the
implications of each athlete’s performance.”
SportsMEDIA will have 25 professionals on-site at Winter X Games 14. The crew installs
the timing, scoring and judge systems that transmit the data collection into a SportsMEDIA
central scoring hub database. SportsMEDIA also installs and builds the data presentation
channels and operates all real-time data and graphics systems throughout the event.
Winter X Games 14 will be televised beginning on January 28, 2010 on ESPN and ESPN2.
About SportsMEDIA Technology Corporation:
SportsMEDIA Technology Corporation, headquartered in Durham, NC, is a leading provider
of graphics, statistics and video enhancement software and services for live television
sports broadcasts networks. Founded in 1988, SportsMEDIA pioneered the first real-time
scoring and wireless data system. SportsMEDIA continues to develop and deliver customized
products and services to enhance the production quality and viewers’ experience
of sporting events. The company has won 15 Emmy awards since 1993. SportsMEDIA’s
solutions have been used at the most prestigious sporting properties for some of
the biggest sporting events including the Super Bowl, NBC Sunday Night Football,
the Indianapolis 500, the NCAA Final Four, the Kentucky Derby, ESPN Summer and Winter
X Games, NBA on TNT, NASCAR and NHL. SportsMEDIA’s customers include all major broadcast
television companies as well as several regional and specialty sports networks.
For more information, visit www.sportsmedia.com.
Media Contact
Patricia Hopkins
SportsMEDIA Technology Corporation
p.hopkins@sportsmedia.com
919-602-4392